3 Reasons Why You Need To Hire A Publicist?

By now I am hoping that you read our my previous blog post, What Does A Publicist Do? If not, double back and check it out.

Good? Lets continue.

Now based on what you read, you may or may not be ready to hire a publicist. Here are three  clear signs to tell:

You Have A Finished Project

You have a new product, book, service, story etc to share with the world. And in order for a publicist to tell your story, we need “new news.” This is prime time for us to get your story out there because journalists want to cover fresh content. However interesting your story may be, nobody wants to hear it if its outdated.

You Have Done Some Work On Your Own

There is nothing worse than to approach a publicist and you have put no work behind your brand. Do you have any social media profiles? Or even better are you active on there? Have you tried to reach out the bloggers on your own? Created any shareable content? If not, then you do not need a publicist yet. Your publicist would have nothing to work with. And starting from ground zero, it will take a lot of time to build your brand and gain any sort of traction.

Your Phone Is Ringing Off The Hook

So you actually did put in some work! You landed a local feature or a post went viral and now your phone is ringing off the hook. You do not have time to handle your daily business tasks PLUS tackle the replies, decipher what opportunities would best suit your brand and manage the scheduling of interview. You need a publicist!

Hopefully this list gives you some insight on when you should bring a publicist onto your team. If you are still unsure, PR This + That can help you figure that out.  Schedule Your Free Consultation Today!