Brand Ambassadors: Wonder Workers For Your Brand

As a publicist, I have worked with many brand ambassadors also known as influencers, and needless to say, their influence with their audience can do wonders for your brand as a whole. According to a 2015 survey, businesses said that influencer marketing is the fastest-growing customer acquisition method, besting digital advertising, paid search, email marketing, and organic search. The survey found that nearly a quarter of all customers (22%) are acquired through influencer marketing methods and brand-sponsored influencer marketing campaigns.

Its a known fact that word of mouth can make or break your business. Consumers trust people that they like and know. If the information is coming from someone that they follow, have built a rapport with and who has an excellent track record- they will buy. 92% of people say they trust word of mouth recommendation over ads.

Here are a few tips for establishing which influencers would be best for your brand:

Make A List, Check it Twice

You can do this by started a simple Google spreadsheet to keep track each influencers social media accounts. Record, how many followers they have collectively, what they post about and how often. I would suggest working with no more than 5 influencers at a time, that way you can track your conversions easily.

Communication is Key

Make sure that you have all contact information for each influencer that you may be working with. It i important to stay on the same page when dealing with social media posts. You need to know when and what is going to be posted about your brand. You also have to be available to answer questions on the specified post and hopefully respond to an influx of orders/inquiries.

Stay on Track and Keep Track

You can do this by offering a discount code to your influencer to share with their audience. So each time an order is placed with their code or an inquiry is made with that code- You’ll know exactly where it came from. This will also make it easier when deciding whether or not you want to work with that influence again.

With the right organization, you will see result from your influencer marketing campaigns. Take note of these quick and helpful tips to make sure your plan goes off without a hitch!