Where is Sha'Carri Richardson’s Publicist?

Im here to point the blame. Point blank and PERIOD. The fact of the matter is that Sha’carri Richardson (however FIERCE she may be) broke the rules by indulging in a little joint and ultimately has to pay the price. She is now disqualified from participating in the 2020 Olympics.

Its a sad situation but what is even sadder is that like many of her counterparts, black business owners, black owned brands and entities- She is not being represented in her best light.

Ive done my research and I found agents and talent bookers that claim attachment to this young woman’s name. You know what I didnt find? A Publicist. Why doesnt Sha’carri have solid representation behind her? An agent’s responsibility is to book their clients for appearances, engagements, sponsorships etc. A publicist’s job is to accurately tell their client’s story and generate the appropriate buzz for their brand, business and/or project while staying ahead of any issues, crises or stories that many arise. The ball was dropped here and now Sha’carri’s reputation has been on a thin thread for the past 24 hours. Unfortunately, this is the story for many of US in the spotlight. We dont think we need anyone to speak for us when it comes to the media. If I just show up, then that should be enough.

Sha’carri showed up. She did an interview with Today and proceeded to explain how she found out about her mother’s passing and the events that transpired after that. Whoever approved this interview should be ashamed. Someone should have been there to advise her that she didnt have to say anything right away. I could point out a million things wrong with the actual interview but it all boils down to one thing - YOU NEED PROPER REPRESENTATION FOR YOUR BRAND. A publivist would have fielded such interview requests, set an appropriate time for approved questions, made sure that Sha’carri was prepared and would have been on top of this story. I need all of my black owned entrepreneurs , celebrities, athletes and brands to step it up in 2021 and beyond. The media can be sharks. They just want the story but its up to you to make sure they get it right.