PR This+That

How Much Does PR Cost for a Small Business? Less Than Staying Invisible

Q4 budget season is when visibility gets cut first. Before you cross it off, count what it’s already costing you to stay the best-kept secret in your industry.

Shenee AliseNovember 4, 2026small business PR, visibility strategy, marketing budgetComment

What Happens When a Visionary Has No Strategist (and Vice Versa)

Shenee AliseOctober 6, 2026business strategy, visibility, full retainerComment

Why Podcast Guesting Is the New Press Release (And How to Land Your First One)

Shenee AliseSeptember 29, 2026podcast pitching, media relations, visibility, visibilityvisibilitycomma

Meta's New VR Glasses Are A Preview Of Where Your Audience Is Headed

Meta just announced new VR glasses built for all-day wear, not just gaming. Here’s why business owners and marketers need to start paying attention now.

Shenee AliseSeptember 23, 2026marketing trends, technologyComment

The Platform Is Borrowed. Build a Reputation That Can Travel.

Watching Ryan Clark build his next chapter after ESPN, what stands out is how much of the foundation was already there. Here's the business lesson for anyone whose visibility depends on one platform, role, or network.

Shenee AliseSeptember 23, 2026personal branding, visibility strategy, PRComment

Finding Journalists To Pitch To Does Not Have To Be Hard: Read These Tips!

Shenee AliseNovember 8, 2021media outreach, media relations, media, pitching, twitter, online visibility, pressComment

Where is Sha'Carri Richardson’s Publicist?

Shenee AliseJuly 2, 2021sha'carri richardson, publicist, olympics, today show, representation, small business owners, brandingComment

The Best Media Relations Tips You'll Read This Year!